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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 15
For consumer markets, a leading geodemographic firm is Nielsen Claritas. Go to the Web site at http://enus. nielsen.com/tab/product_families/nielsen_claritas and explore the various methods of segmentation. What information does Nielsen Claritas provide How would it help a company develop an integrated marketing communication plan
Explanation
Verified
Verified
The correct web site address is:
http://...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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