Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 34

For each of the following goods or services, identify the various benefits that consumers may derive from the good or service. Can you think of an advertisement or marketing communication that has featured the benefit as the central part of the appeal
a. Seafood restaurants
b. Auto insurance
c. Optometrist or eye-care clinics
d. Soft drinks
e. Aspirin or other pain relievers