
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 10
Locate five ads in a magazine. Either tear out the ads or scan them. For each ad, identify the target market of the ad, the communications objective, and the product-positioning strategy that you think is being used.
Explanation
The magazine chosen was Popular Science,...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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