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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 18
Look through the ads in this chapter. Which ad to you like the best Why Which ad is the least appealing to you Why Discuss what makes a print ad appealing and what creates the opposite effect
Explanation
Verified
Verified
The best advertisement chosen is the Del...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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