Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 20

A number of agencies assist business organizations with integrated marketing communication programs. Whereas some firms try to provide a wide array of services, others are more specialized. Access the following association Web sites. What type of information is available on each site How would the information provided be useful in building an IMC program
a. International Social Media Association ( www.ismaconnects.org )
b. Promotion Marketing Association ( www.pmalink.org )
c. Outdoor Advertising Association of America ( www.oaaa.org )
d. Direct Marketing Association ( www.the-dma.org )