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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 11
Choose one of the following. Using the information in this chapter, prepare a creative brief. You can pick a brand from within the product category.
a. Energy drink
b. Frozen apple juice
c. Fast-food restaurant
d. Museum
e. Dress shoes
a. Energy drink
b. Frozen apple juice
c. Fast-food restaurant
d. Museum
e. Dress shoes
Explanation
Verified
Verified
The product chosen is Frozen Apple Juice...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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