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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 10
Develop a means-end chain similar to the one in Figure 6.3 for each of the following branded products:
a. Benetton clothes
b. Stetson cologne
c. New Balance shoes
d. Oscar Mayer deli meats
a. Benetton clothes
b. Stetson cologne
c. New Balance shoes
d. Oscar Mayer deli meats
Explanation
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The Means-End Chains in the advertisemen...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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