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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 22
Examine Figure 6.3 and then access the following Web sites for the milk industry. What differences do you see in the Web sites Who do you believe is the intended audience for each Web site
a. www.gotmilk.com
b. www.whymilk.com
c. www.bodybymilk.com
a. www.gotmilk.com
b. www.whymilk.com
c. www.bodybymilk.com
Explanation
Verified
Verified
a. www.gotmilk.com
This is a website de...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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