Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 28

Visit the following Web sites. Identify which type of appeal each site uses. Evaluate the quality of that appeal. What other appeals can be used to make the site more appealing Discuss the balance of visual and verbal elements on the Web site and ad.
a. Service Metrics (www.servicemetrics.com)
b. Hyundai Motors, USA (www.hyundaiusa.com)
c. Skechers (www.skechers.com)
d. Bijan Fragrances (www.bijan.com)
e. Guess (www.guess.com)
f. Oscar Mayer (www.oscarmayer.com)
g. Liz Claiborne (www.lizclaiborne.com)