Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 5

Hardee's and Carl's Jr. recently used a television commercial featuring a schoolteacher dancing on top of her desk while a room full of guys performed a rap song entitled "I Like Flat Buns." The song seemed appropriate because the ad was for the Patty Melt on a flat bun. Instead, the ad received considerable flack because the sexy blonde schoolteacher was wearing a short, tight skirt. Teachers' associations complained that it was inappropriate because it was a "sexually exploitive assault" on teachers, students, and schools.43 Do youagree or disagree