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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 11
Using magazines that you normally read, locate at least one print ad for each of the appeals, except music. Discuss the quality of each advertisement and its best and worst aspects. For each ad, present another possible Appeal and how it could be used. What personal values and customer benefits does each advertisement present
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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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