
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 2
Name the different ways music can play a role in an advertisement. Explain how each role should match Individual appeals, media, and other elements in the design of the ad.
Explanation
Music draws attention to the advertiseme...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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Other Minimum 8 character and maximum 255 character
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