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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 9
Select five advertisements from a magazine. Identify the message strategy, appeal, and executional framework in each. Did the creative select the right combination for the advertisement What other message strategies or executional frameworks could have been used
Explanation
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We are required to pick any five adverti...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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