Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 21

Most advertising agencies provide examples of advertisements on company Web pages. The goal is to display the agency's creative abilities to potential clients. Using a search engine, locate three different advertising agencies. Locate samples of their work. Compare the ads produced by these three agencies in terms of message appeals, executions, and spokespersons. What similarities do you see What differences do you see Which agency, in your opinion, is the most creative Why