Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 27

Access the following Web sites. For each, identify the primary message strategy used. Does the site use any sources or spokespersons What type of appeal is being used For each Web site, suggest how the site could be improved. Explain how the change would improve the site.
a. Georgia-Pacific ( www.gp.com )
b. Playland International ( www.playland-inc.com )
c. MGM Grand ( www.mgmgrand.com )
d. The Exotic Body ( www.exoticbody.com )
e. CoverGirl ( www.covergirl.com )
f. Dove ( www.dove.com )
g. Skechers ( www.skechers.com )