Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 3

Access the following Web sites. For each, identify and evaluate the primary executional framework used. Is it the best execution, or would another execution work better Does the site use any sources or spokespersons What type of appeal is being used For each Web site, suggest how the site could be improved. Explain how the change would improve the site.
a. Kellogg's Frosted Flakes (www.frostedflakes.com)
b. Bonne Bell (www.bonnebell.com)
c. MessageMedia (www.message-media.com.au)
d. Jantzen (www.jantzen.com)
e. Jockey International (www.jockey.com)