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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 18
Identify an advertisement that uses each of the following executional frameworks. Evaluate the advertisement in terms of how well it is executed. Also, did the appeal and message strategy fit well with the execution Was the ad memorable What made it memorable
a. Animation
b. Slice-of-life
c. Testimonial
d. Authoritative
e. Demonstration
f. Fantasy
g. Informative
a. Animation
b. Slice-of-life
c. Testimonial
d. Authoritative
e. Demonstration
f. Fantasy
g. Informative
Explanation
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In this part, we shall study examples of...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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