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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 11
Go to the Life Section of USA Today (www.usatoday. com/life/default.htm) and locate the Nielsen ratings. What were the top five television shows last week What other information is available at the Web site about Nielsen ratings
Explanation
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Nielsen ratings are observed for top fiv...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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