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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 29
In Canada, a valuable source of information is BBM (Bureau of Broadcast Measurement). Access this Web site at www.bbm.ca. What type of information is available on the site What media does the BBM cover How can it be used to develop a media plan for Canada
Explanation
Verified
Verified
• Advertisers can use the said informati...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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