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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 33
Xerox offers a color printer that sells for $1,200. The goal is to market it to business buyers. What media mix would you suggest for a $20 million advertising campaign Justify your answer.
Explanation
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Media mix indicates use of multiple medi...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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