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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 35
A trade organization for magazines is the Magazine Publishers of America. Access the association's Web site at www.magazine.org. What type of information is available How could it be used by a company wanting to advertise in magazines
Explanation
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The association of magazine media has th...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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