Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 3

Use the Internet or phone directory to identify all of the radio stations in your area. What type of format does each have (i.e., talk, country, hip hop, rock, etc.) Is radio a good advertising medium to reach college students at your university Why or why not Which of the radio stations on your list would be the most effective in reaching college students