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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 12
As you drive to school (or home) make a list of all of the billboards and outdoor advertising you see. Which are the most effective Why Which are the least effective Why How effective are billboards at reaching you with an advertising message
Explanation
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The exercise requires observing the bill...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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