Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 15

A major company for outdoor advertising is Lamar Advertising Company. Access its Web site at www.lamar.com. Access the outdoor advertising component of the company and locate the rates for your area or another area of interest to you. What type of outdoor advertising is available What other products does Lamar offer What services does Lamar offer Write a short report on what types of advertising Lamar can provide for a company.