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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 20
Pick five different magazines on a wide range of topics. For each, describe the types of ads and the number of ads in the issue. Did you see any business-to-business ads What similarities did you see in the ads across the five magazines What differences did you notice Which would be most effective at reaching people in your demographic
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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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