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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 22
One of the best sources of information for business-to-business advertisers is BtoB at www.btobonline.com. What type of information is available at this Web site How can it be used What benefits would a business-to-business advertiser derive from the Web site
Explanation
Verified
Verified
Website provides marketing news, strateg...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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