Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 29

Pick one of the following product categories and access the Web sites of two companies that sell the product. What types of financial incentives are offered on each company's Web site to encourage you to purchase What about the other two types of incentives, greater convenience and added value What evidence do you see for them Compare and contrast the two companies in terms of incentives offered.
a. Contacts or eyeglasses
b. Water skis
c. Clothes
d. Cameras
e. Camping supplies