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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 7
Figure 9.1 identifies the components of an e-commerce site. Access each of the following Web sites and evaluate each along the six components of a good e-commerce site.
a. Travelocity ( www.travelocity.com )
b. Wells Fargo Bank ( www.wellsfargo.com )
c. WeddingChannel.com ( www.weddingchannel.com )
d. Bluefly (www.bluefly.com)
a. Travelocity ( www.travelocity.com )
b. Wells Fargo Bank ( www.wellsfargo.com )
c. WeddingChannel.com ( www.weddingchannel.com )
d. Bluefly (www.bluefly.com)
Explanation
Verified
Verified
Many of the brands are using internet to...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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