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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 14
Customer interactive software is an important part of many Web sites. Access the following two companies that sell
interactive software. What capabilities does each software package offer What other services are available
a. Escalate Retail ( www.escalate.com )
b. Convergys ( www.convergys.com )
interactive software. What capabilities does each software package offer What other services are available
a. Escalate Retail ( www.escalate.com )
b. Convergys ( www.convergys.com )
Explanation
Verified
Verified
Customer Interactive Software is softwar...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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