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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 26
Have you ever participated in a viral marketing campaign If so, discuss why you participated and your evaluation of the viral campaign from the company or brand's perspective. If you have not participated in a viral campaign, what type of incentive would it take for you to participate How effective do you think viral campaigns are with consumers in your market segment
Explanation
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Viral marketing means an advertisement t...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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