Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 20

Consider a set of products to which you feel a strong level of loyalty. Would you consider being a brand advocate, ambassador, or evangelist for a brand Pick the brand where your loyalty is the highest. What type of offer would it take from the company for you to become a brand ambassador What would you do to be an effective advocate for that brand