
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 5
Access the Word of Mouth Marketing Association Web site at www.womma.org. List the alternative names used for word-of-mouth marketing. Do you think these are good synonyms for word-of-mouth communications Why or why not What features did you find on the site What benefits does the site provide What value would the site be to a business Is there any value for a consumer
Explanation
Alternative names used for word of mouth...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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