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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 11
Type "buzz marketing" into an online search engine. Find two advertising agencies or marketing agencies that offer buzz marketing expertise. Which company do you think offers the best buzz marketing program Why
Explanation
Verified
Verified
Buzz marketing: It refers to word of mou...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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