Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 15

Find a movie that you have already watched and enjoyed. Watch it again, but this time, make a list of all of the product placements in the file. Identify if each was a prominent placement, if the actor used the brand, or if it was just in the background. When you finish, discuss the product placements that were the most effective and those that were the least effective. What made the placement effective What made it ineffective