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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 18
Type "guerrilla marketing" into an online search engine. Find two agencies that offer guerrilla marketing services. Describe what type of services each offers. Go to an article database and type in "guerrilla marketing." Find two articles about guerrilla marketing that are of interest to you. Summarize the articles.
Explanation
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Guerrilla marketing programs provides in...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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