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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 32
Go to a nearby retail store. Examine the point-of-purchase displays in the store. Which ones were the most impressive Why Which ones did not succeed at getting your attention Why not Go back to the store a week later. How many of the displays have changed What is your overall evaluation of the point-of-purchase displays used by the retailer
Explanation
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In retail stores, various points of purc...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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