Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 34

Point-of-purchase displays should be an important component of a firm's IMC program. Research indicates that effective displays have a positive impact on sales. Access the following firms that produce point-of-purchase displays. Which firm's site is the most attractive Which firm would be the best from the standpoint of developing displays for a manufacturer Explain.
a. Acrylic Designs, Inc. (www.acrylicdesigns.com)
b. Vulcan Industries (www.vulcanind.com)
c. Display Design Sales (www.displays4pop.com)