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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 32
Assume that you are the account executive at a database marketing agency. A music retailer has asked you to develop a database for the company. How would you go about building a data warehouse What information should be in the databases Where and how would you obtain the data
Explanation
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To build a data ware house for a music r...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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