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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 35
Pick one company that sells clothing. Go to the company's Web site. What evidence do you see of database marketing and of personalization of the Web site Describe a database marketing program that the company could use.
Explanation
Verified
Verified
Data base marketing refers to collection...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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