
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 17
A number of companies specialize in database marketing. You are the manager of a small chain of 25 restaurants. Review the Web site of each of the following companies. Outline what each company offers. Which one would be the best for your company Why
a. Database Marketing Group ( www.dbmgroup.com )
b. Advanced Marketing Consultants (www.marketing principles.com)
c. Dovetail (www.dovetaildatabase.com)
a. Database Marketing Group ( www.dbmgroup.com )
b. Advanced Marketing Consultants (www.marketing principles.com)
c. Dovetail (www.dovetaildatabase.com)
Explanation
D M Group is offering various services l...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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