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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 5
Examine the direct marketing methods highlighted in Figure 1. Evaluate each method for the following types of businesses. Which ones would be the best Which ones would not work as well Justify your answers.
a. Shoe store
b. Sporting goods retailer
c. Internet hosiery retailer (sells only via the Internet)
d. Manufacturer of tin cans for food-processing companies
Figure 1 Stakeholders
a. Shoe store
b. Sporting goods retailer
c. Internet hosiery retailer (sells only via the Internet)
d. Manufacturer of tin cans for food-processing companies
Figure 1 Stakeholders
Explanation
Verified
Verified
(A) For a S store the direct marketing m...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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