Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 8

A primary key in successful direct marketing is the quality of the list that is used. One company that specializes in compiling lists is US Data Corporation. Access the company's Web site at www.usdata corporation.com. What types of lists does the company offer Access one of the lists and describe how that list can be compiled. Discuss how a company could use US Data Corporation for a direct response marketing campaign.