Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 14

Interview five individuals. Ask each person to list the catalogs they have received during the past month. Have each person discuss why he or she receives certain catalogs. Ask how often each person orders something out of a catalog and how the order is usually placed. Is anyone accessing the Internet for information offered in a catalog or ordering from a catalog after accessing a Web site Discuss how important the catalog market is today and what you see as the future of catalog marketing.