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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 16
Almost all hotels have some type of frequency or loyalty program. Examine the loyalty programs of the following hotels. Critique each one. Which ones are best Why
a. Best Western ( www.bestwestern.com )
b. Days Inn ( www.daysinn.com )
c. Doubletree Inn ( doubletree.hilton.com )
d. Marriott ( www.marriott.com )
e. Radisson ( www.radisson.com )
f. Wyndham Hotels Resorts ( www.wyndham.com )
a. Best Western ( www.bestwestern.com )
b. Days Inn ( www.daysinn.com )
c. Doubletree Inn ( doubletree.hilton.com )
d. Marriott ( www.marriott.com )
e. Radisson ( www.radisson.com )
f. Wyndham Hotels Resorts ( www.wyndham.com )
Explanation
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(A) B hotels are offering various loyalt...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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