
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 15
Coupons are a popular form of consumer promotions. Access three of the following Web sites. What are the advantages and disadvantages of each to a consumer How do the Web sites impact manufacturers How do they impact retailers
a. Coupon Country (www.couponcountry.com)
b. CoolSavings (www.coolsavings.com)
c. SmartSource (www.smartsource.com)
d. Coupons.com (www.coupons.com)
a. Coupon Country (www.couponcountry.com)
b. CoolSavings (www.coolsavings.com)
c. SmartSource (www.smartsource.com)
d. Coupons.com (www.coupons.com)
Explanation
Coupons are a consumer sales promotion t...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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