expand icon
book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Edition 5ISBN: 978-0132538961
book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Edition 5ISBN: 978-0132538961
Exercise 15
Coupons are a popular form of consumer promotions. Access three of the following Web sites. What are the advantages and disadvantages of each to a consumer How do the Web sites impact manufacturers How do they impact retailers
a. Coupon Country (www.couponcountry.com)
b. CoolSavings (www.coolsavings.com)
c. SmartSource (www.smartsource.com)
d. Coupons.com (www.coupons.com)
Explanation
Verified
like image
like image

Coupons are a consumer sales promotion t...

close menu
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
cross icon