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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 21
Creative Corner
Reread the opening vignette that featured the Corpus Christi Hooks. From the following list of special days, pick two and then design two different ads. Make sure that each advertisement features a consumer promotion that is either mentioned in the vignette or that you come up with on your own.
Reread the opening vignette that featured the Corpus Christi Hooks. From the following list of special days, pick two and then design two different ads. Make sure that each advertisement features a consumer promotion that is either mentioned in the vignette or that you come up with on your own.
Explanation
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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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