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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 27
Refer to the list of consumer promotions in Figure 1. Discuss each one in terms of your personal usage. Which ones do you use How often Why
Figure 1 Five Categories of Buyers Attending Trade Shows
Figure 1 Five Categories of Buyers Attending Trade Shows
Explanation
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The given question asks as to how the va...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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