Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 30

Sweepstakes and contests are excellent methods for building customer traffic to a retail outlet and interest in a brand. Certain firms assist in the development of sweepstakes and contests. This is important due to a variety of legal restrictions imposed by different states. Access the following Web sites. What types of services does each offer How do the companies assist in developing a contest or sweepstakes Which firm would you choose if you were responsible for developing a contest or a sweepstakes program
a. Promotion Activators, Inc. ( www.promotionactivators.com )
b. Centra Marketing Communications ( www.centramarketing.com )
c. Ventura Marketing Promotion ( www.sweepspros.com )