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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 36
Design a magazine advertisement with a detachable coupon or premium for one of the following products. Compare your offer with those of other students in your class. Discuss the differences between the offers.
a. SunBright Tanning Salon
b. Dixie Printing
c. Hamburger Haven
d. Blue Bell Ice Cream
a. SunBright Tanning Salon
b. Dixie Printing
c. Hamburger Haven
d. Blue Bell Ice Cream
Explanation
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Consumer sales promotion is a technique ...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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