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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 39
Examine the following Web sites. What types of promotions are available What are the objectives of the various consumer promotions Do the promotions on the Web sites mesh with the company's advertising and consumer promotions at retail outlets
a. Taco Bell (www.tacobell.com)
b. Hershey's (www.hersheys.com)
c. Quaker Oats (www.quakeroats.com)
d. Papa John's (www.papajohns.com/index.shtm)
a. Taco Bell (www.tacobell.com)
b. Hershey's (www.hersheys.com)
c. Quaker Oats (www.quakeroats.com)
d. Papa John's (www.papajohns.com/index.shtm)
Explanation
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Sales promotion is a technique used in t...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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